DockStar’s Emerging Sales Associate program
Why DockStar?
We Sell What Keeps the Economy Moving – every product we sell protects warehouses, distribution centers, manufacturers, and logistics hubs—the backbone of modern commerce.
These facilities will always exist. That means:
Recession-resistant demand
Long-term customer relationships
High-value, repeat business
A Modern Sales Experience
DockStar blends old-school relationship selling with modern tools and creativity:
- Digital marketing & lead generation
- E-commerce and consultative sales
- Real-world problem solving at customer sites
- Trade Show Exhibits across the country
- A fast-growing brand with personality and edge
Our Sales Development Program
We don’t throw you into the deep end. We build you up.
You’ll Receive:
You’ll Receive:
- Structured onboarding & product training
- Hands-on mentorship from experienced sales leaders
- Exposure to real customers and job sites
- Training in pricing, negotiation, and territory strategy
The Goal:
- Transition into a defined sales territory
- Own accounts, relationships, and revenue
- Build a long-term, scalable sales career
Chad Dillavou
Chief Operating Office & Leader of Sales Development Program
At DockStar Industrial, strong sales teams start with strong leadership. Chad Dillavou, our COO and an expert in loading dock sales, plays a key role in developing the people behind our success. With decades of hands-on experience in the loading dock and industrial safety space, Chad works closely with our sales team to build product knowledge, sharpen consultative selling skills, and support long-term growth. He is deeply involved in training, mentoring, and coaching, helping both new and experienced team members gain confidence and succeed in the field.
Chad believes in investing in people, not just processes. His focus on real-world experience, continuous improvement, and customer-first thinking helps ensure our sales team is prepared to deliver reliable solutions and trusted guidance to customers nationwide.
Chad believes in investing in people, not just processes. His focus on real-world experience, continuous improvement, and customer-first thinking helps ensure our sales team is prepared to deliver reliable solutions and trusted guidance to customers nationwide.
What YOU Should Expect
- Competitive base salary
- Commission + performance incentives
- Clear growth path (Sales Rep → Territory Manager → Leadership)
- Real earning potential based on effort—not tenure
- If you’re competitive, motivated, and willing to learn, your income grows with you.
What WE Expect
- We’re not looking for a “perfect resume, we’re looking for mindset.
- Entrepreneurial and self-driven
- Curious and eager to learn
- Comfortable talking to people and solving problems
- Competitive, but collaborative
- Ready to build a career—not just take a job
1) What is the Emerging Sales Associate Program?
The Emerging Sales Associate Program is an entry-level, structured training program designed to develop future DockStar sales professionals. You’ll learn our products, processes, and customer approach through hands-on training and mentorship with a clear path to growth.
2) Who is a good fit for this program?
This program is ideal for motivated, coachable candidates who are comfortable communicating with customers, eager to learn, and driven by goals. If you enjoy relationship-building, problem-solving, and working in a fast-paced environment, you’ll fit in well.
3) What will I be doing day to day?
You’ll support sales efforts by learning product applications, assisting with quoting and follow-up, participating in customer visits, and developing prospecting and relationship-building skills. As you progress, you’ll take on more responsibility and ownership.
4) How long is the training period, and what happens after?
Training is designed to build the foundation quickly, but the timeline depends on performance and readiness. The goal is to progress into a role where you can manage your own accounts and territory responsibilities.
5) Will I be assigned a territory or accounts right away?
Not immediately. You’ll start in a training environment with guidance and support. As you demonstrate competency and consistency, you’ll transition into managing accounts and ultimately taking ownership of a defined territory.
6) What growth opportunities are available after the program?
The program is built to create long-term career growth at DockStar. High performers can advance into territory ownership and, over time, pursue senior sales and leadership opportunities based on results, readiness, and business needs.
DockStar is proud to be a cornerstone of the South Carolina community, with our headquarters in Andrews and expanding operations. Our team of dedicated professionals, from engineers to production experts and sales specialists, are committed to delivering innovative safety solutions that protect lives and businesses worldwide.
Make the move to Coastal South Carolina
At DockStar, we don’t just create innovative products. We’re revolutionizing safety. The diversity of our team members and their ideas inspire innovation, the foundation for all we do. Join DockStar or our other industry-leading brands and help us make the world a safer place. 2112 Industries, the holding company of DockStar, is an Equal Employment Opportunity Employer.
Check out our Solutions!
DockStar Industrial designed and coordinated a custom 200-foot overhead security cage netting installation for a high-bay warehouse server storage facility, delivering secure containment and efficient project execution.
Read MoreWhen Unified Resources needed to create functional office space inside an active warehouse without sacrificing valuable operational square footage, they partnered with DockStar Industrial for a fully customized prefabricated warehouse office solution. The project called for a large-scale modular office buildout that would provide multiple private offices, a conference room, and a break room—all while maintaining warehouse efficiency and minimizing disruption to the existing facility footprint. DockStar designed and supplied a complete in-plant office system tailored to the customer’s operational needs, creating a modern administrative workspace inside the warehouse while preserving critical storage and workflow areas.
Read MoreWhen a fast-moving industrial facility identified aging dock equipment, damaged doors, and outdated safety systems creating operational risk across multiple loading positions, they partnered with DockStar Industrial for a complete loading dock modernization project. Rather than replacing isolated components one at a time, the customer chose to complete a full dock renovation—upgrading every major piece of dock equipment across the affected loading positions to improve safety, efficiency, appearance, and long-term reliability. The result was a fully integrated dock package featuring new dock seals, vehicle restraints, communication lighting, dock accessories, and coordinated installation support designed to bring the entire dock system up to modern operational standards.
Read More