About Us
About Us
Backstage at DockStar
Built in the USA with quality you can feel and support you can count on.
Smarter dock solutions, modern technology, and a new standard for safety and efficiency.
We listen first, execute precisely, and stay with you from quote to long-term support.
Get answers fast from specialists who are connected directly to production.
One partner for complete dock performance: doors, levelers, restraints, seals, and accessories.
Innovating the Loading Dock Industry
DockStar exists to modernize an industry that’s too often treated as an afterthought. The loading dock is one of the busiest, most high-risk areas in any facility—where safety, uptime, and efficiency collide every day. We’re raising the standard with smarter equipment selection, better engineering support, and solutions designed for real-world abuse. From vehicle restraints and dock levelers to doors, seals/shelters, and accessories, we help customers build dock systems that perform consistently, reduce risk, and keep freight moving. We don’t just sell products—we help facilities operate better.
Customer Service Leveled Up
Great dock equipment matters, but great support matters more. DockStar is built around a customer-first mindset: fast response times, clear communication, and a team that owns the outcome from quote to install to service. Our regional experts work alongside contractors, facility teams, and operations leaders to simplify the process—recommendations that fit the application, accurate scopes, and follow-through you can count on.
When it’s time to install, we help coordinate the details that make projects go smoothly—confirming field conditions, aligning on schedules, and making sure the right products and information are on site when crews arrive. From first walkthrough to final commissioning, we stay involved so your dock is up and running the way it should be. And when something breaks, schedules shift, or plans change (because they always do), we stay engaged and help you get back to running at full speed.
Complete Industrial Solutions Provider
Dockstar transcends the conventional role of an equipment supplier. We deliver a comprehensive, end-to-end solution, straight from our factory to your facility. Empower your operations with the confidence that comes from partnering with the industry’s pioneering factory-direct loading dock manufacturer.
We pride ourselves on being more than just a supplier; we are your strategic partner in optimizing industrial operations. By collaborating with premier brands like WireCrafters, UltraTech, Panel Built, Brink Alert, Haws Emergency Equipment & Hydration Stations, Perma Tech, Master Mover, Blue Giant, A-SAFE, and Patterson Fans, we deliver a complete suite of cutting-edge solutions. This allows us to expertly address the diverse needs of clients across manufacturing, construction, and various other industrial sectors, ensuring efficiency, safety, and compliance in every project.
We pride ourselves on being more than just a supplier; we are your strategic partner in optimizing industrial operations. By collaborating with premier brands like WireCrafters, UltraTech, Panel Built, Brink Alert, Haws Emergency Equipment & Hydration Stations, Perma Tech, Master Mover, Blue Giant, A-SAFE, and Patterson Fans, we deliver a complete suite of cutting-edge solutions. This allows us to expertly address the diverse needs of clients across manufacturing, construction, and various other industrial sectors, ensuring efficiency, safety, and compliance in every project.
The Rockstars of Dock Equipment
Dockstar: Forging the Future of Loading Docks, Directly From Our Factory. We’re not just another equipment provider; we’re the sole U.S. manufacturer of loading dock solutions offering factory-direct service. When you reach out to Dockstar, you connect with the very minds and hands that craft our products.
Step into a new era of loading dock efficiency with the Dockstar advantage. Beyond our premium, American-made equipment, we present a curated portfolio of complementary solutions, carefully selected to seamlessly integrate and elevate your operational landscape.
Industry Experts
Rob Honeycutt
Founder and CEO
Rob Honeycutt, Founder & CEO: Rob Honeycutt is a seasoned industry leader with a proven track record of success in the industrial safety solutions market. His expertise, cultivated through his tenure at Six Axis companies, has been instrumental in driving innovation and growth within the industry. With a passion for entrepreneurship and a keen eye for identifying market opportunities, Rob founded 2112 Industries to create a platform for developing groundbreaking solutions across various sectors. His leadership and vision are the driving force behind the company’s commitment to delivering exceptional products and services that enhance safety, efficiency, and innovation.
Chad Dillavou
Chief Operating Officer
With a 30-year career dedicated to industrial safety, Chad has a proven track record in sales, engineering, and product management. Previously at Rite-Hite, he oversaw the Dok-Lok brand, where his customer-centric approach consistently delivered exceptional results. With a strong foundation in both technical and business aspects, Chad brings a unique perspective to our team and is dedicated to exceeding customer expectations through continuous improvement and innovation.
Tommy King
Engineering Manager
Tommy King, a seasoned Mechanical Engineer, brings a wealth of experience and industry expertise to 2112’s companies. With a proven track record of success in the aluminum and steel industry, Tommy’s strategic thinking and passion for innovation will be instrumental in leading our product engineering efforts. Having honed his skills at renowned manufacturing companies like Superior Machine and Six Axis, Tommy founded his own engineering firm, demonstrating his entrepreneurial spirit and commitment to excellence. His leadership and vision will drive Spry to deliver innovative solutions that enhance efficiency and productivity.
Dan Matz
Regional Account Manager
Dan Matz is a seasoned sales professional with 27 years of experience in the industry. As a Regional Account Manager at 2112 Industries, he excels at building strong customer relationships and driving growth through effective sales strategies. Previously, Dan served as the National Account Manager for ErectaStep, where he successfully managed all distributors and the sales team. He then led the largest third-party distributor, Ferguson Industrial, demonstrating his expertise in navigating complex sales channels. An Air Force Veteran, Dan brings a strong work ethic and a customer-centric approach to his role, making him an invaluable asset to the 2112 team.
Jason Tyner
Regional Account Manager
Jason Tyner joins Spry Manufacturing as Regional Account Manager, bringing 20 years of sales and leadership experience across diverse industrial markets. Notably, he spent 11 years at SafeRack as Business Unit Leader for both Western and Eastern Divisions, building and leading successful sales teams. His extensive background ensures a deep understanding of our industry and a commitment to driving customer success.
Scott Hite
Regional Account Manager
An industry-leading Project Manager and Safety Specialist, Scott creates safe and efficient warehousing, storage, and industrial processes. From design to loading stations, his project management expertise streamlines logistics. As Dockstar Industrial’s Midwest Sales Leader, he’s passionate about developing sales professionals. Scott helps logistics and industrial customers achieve safety and efficiency goals for loading/unloading, providing top-tier equipment and systems. He partners with engineers, project managers, and business professionals to optimize logistical processes.
Cody Harris
Regional Account Manager
Cody Harris brings more than a decade of leadership and industrial sales experience to DockStar. He was named Rookie of the Year during his first year at SafeRack and went on to become the company’s top salesman over the course of his career, earning back-to-back honors in 2023 and 2024. With extensive experience managing projects from start to finish, Cody is passionate about building innovative, safety-focused teams that strengthen the market and deliver results for customers.
Jeff Longbottom
Regional Account Manager
Jeff Longbottom is an application sales specialist with more than 20 years of experience in territory sales and new construction project management. His extensive background includes dock equipment, specialty doors, and in-plant safety products, giving him the expertise to manage projects from planning through completion. Jeff is committed to providing customers with reliable, safety-driven solutions that strengthen operations and deliver long-term value.
Charles MacEachern
Regional Account Manager
Charles MacEachern brings valuable industrial sales experience to DockStar, having started his career with SafeRack during a time of rapid growth. He played a key role in supporting that expansion by building strong customer relationships and delivering solutions that matched evolving market needs. Known for his problem-solving skills and customer-first approach, Charles is motivated to help DockStar’s customers succeed in the loading dock market through trusted service and dependable products.
Steve Varriano
Regional Account Manager
Steve Varriano brings over 30 years of experience in the material handling industry, with deep expertise spanning dock & door solutions, mobile equipment, and engineered products. With 20 years in territory sales and additional leadership experience as both a sales manager and operations manager, Steve is known for building long-term customer relationships and delivering practical solutions that improve safety and efficiency. In his role at DockStar, Steve is focused on building and targeting a new sales region—bringing strategic territory planning, hands-on industry knowledge, and a customer-first approach to help expand DockStar’s presence and drive sustainable growth.
Nickie McNair
Sales & Customer Service Coordinator
Nickie McNair is DockStar Industrial’s Sales & Customer Service Coordinator, supporting customers and the sales team with responsive communication, strong follow-through, and a true customer-first mindset. With experience serving as a Director of Customer Care and Director of Customer Service across several industrial organizations, Nickie brings proven leadership in service operations and a practical, solutions-driven approach to day-to-day coordination. Known for being positive, easygoing, and exceptionally helpful, she’s a reliable partner for both customers and teammates. Nickie embraces DockStar Industrial’s entrepreneurial spirit and takes pride in delivering a smooth, high-quality experience from first contact through ongoing support.
At DockStar, we believe in the power of American ingenuity and are dedicated to supporting domestic manufacturing and entrepreneurship. Our leadership team boasts a proven track record of success, having built and led innovative companies like SixAxis, known for industry-leading brands such as SafeRack and ErectaStep. We leverage this experience to foster a culture of creativity and exploration, constantly seeking new ways to improve and redefine industry standards.
Spry, with over two decades of experience, was founded by industry pioneer Rob Honeycutt, the driving force behind successful companies like SixAxis and SafeRack. This same entrepreneurial spirit and dedication to groundbreaking solutions fuels Spry’s mission to redefine safety standards across multiple manufacturing sectors. DockStar proudly shares this commitment, providing a comprehensive range of dock equipment designed for safety, efficiency, and productivity
2112 was founded in 2024 with a bold vision: to empower a diverse portfolio of brands that champion innovation and excellence across multiple industries. To learn more about 2112 Industries, check out our website linked below.
Corporate Headquarters
Our plant in Andrews, South Carolina, where the company was founded, is a state-of-the-art, manufacturing facility for Spry Manufacturing products. This innovative complex also includes Research and Development, Human Resources, and Sales for several 2112 brands.
DockStar, and our partner companies, leverage a portfolio of trademarks worldwide, safeguarding our unique solutions and commitment to excellence. Partnering Companies include WireCrafters, UltraTech, BrinkAlert, PermaTech, Caljan, ASafe, BMP Doors, Raynor Doors, Rytec, Panel Built, Patterson Fan, Master Movers, Haws, Blue Giant, and Swivels.
Proud Associations
